Evil Plans by Hugh MacLeod is becoming one of my favorite business books ever. One of my heroes in the world of entrepreneurs, Dan Sullivan, recommended this book, and I am glad he did.
An "evil plan" is that concept, idea, process by which you express a passion, particularly as an entrepreneur, that even if most of the world thinks you are a complete idiot to pursue, you are joyously oblivious to all else but The Plan.
Sort of like sex.
Or the ground-breaking of the Barack H. Obama Presidential Library in 2013.
Or leveraging a Unique Process(tm) or two.
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